| Step 1. |
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| Create your email campaign |
| |
| Once you've decided to embark on a
permission-based email marketing programme, you'll need
to create and set up your email campaign. The 'campaign'
usually takes the form of a regular, branded email newsletter
which your target audience can subscribe to in order to
receive useful information and updates from you. We'll
help you address issues such as: |
| |
| Presentation |
| The design expertise of Filament Webmedia
will be on hand to discuss and help you plan and map out
your campaign objectives. We will address issues of branding,
design, layout and whatever creative concepts are required
to give your mailout that extra edge and professional
appearance. |
| |
| Formats |
| With i-send.info, your mailout is automatically
generated in multiple formats (e.g. HTML, text only) to
cater for the quirks of different email software and network
installations - ensuring your message reaches its widest
possible audience. Also, we have technology in place to
allow recipients to receive email in a format that suits
their preference. |
| |
| Templates |
| Based on your requirements, we then
design and set up a template for you that can be used
over and over again for subsequent mailouts of your newsletter.
Templates for each of the multiple formats are also set
up as part of the process. |
| |
| Optimisation |
| With i-send.info, your emails are optimised
for delivery by ensuring that all image files are kept
to manageable sizes and any html is efficiently coded. |
| |
